The broker is aiming to expand into East Asia and Southeast Asia.

directory.jpg Onboards Chul Lim as Asia CEO to Boost Regional Expansion

  The broker is aiming to expand into East Asia and Southeast Asia. announced on Tuesday the hiring of industry expert Chul Lim as its Chief Executive Officer in Asia that will help the brokerage to strengthen its growth strategies across Asia.

  According to the press release shared with Finance Magnates, Lim will be overseeing the expansion of the forex and CFDs broker in East Asia, like South Korea and Japan, and the Southeast Asian region.

  The London-headquartered broker has plans to make Singapore its regional headquarters and will initiate the expansion process by growing the Asian team and also seeking regulatory approvals in the Asian markets. It is already aiming to gain a Monetary Authority of Singapore license by early 2022.

  “We see great opportunities for growth across Asia,” said Jonathan Squires, Group CEO at

  Most recently, the broker entered Australia with its brokerage services after gaining a license from the local regulator, ASIC.

  Already Led Asian Expansion

  Lims hiring will give the expansion efforts a massive boost as he worked extensively in the region. He comes with more than 15 years of experience and has a solid background in marketing.

  He joined from Exness, where he spent four years in several leadership roles in the various Asian region. His experience with the broker is significant as he helped it similar expansion efforts.

  He was also the Head of Marketing at and GoBear. He started his career in the telecom industry and later taken up marketing roles in companies like Cheil and AstraZeneca.

  “With Chuls knowledge and experience in the region, we are confident we can lower the barriers to investing and enable more people in Asia to responsibly exercise their value as investors,” Squires added.

  Lim commented: “We will continue to support our clients all over the world by expanding into new markets and diversifying our products. We are committed to ensuring sound risk management and providing the right learning tools to help people become confident investors.”


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