eToro, the multi-asset and multi-regulated broker, has further strengthened its brand presence on the football field with the latest sponsorship deal with Aston Villa, a Birmingham-based football club.
Under the partnership between the two, announced on Thursday, the Israeli broker will be able to market its brand using the matchday LED boards and media backdrops. Additionally, it will get promotional opportunities on the ticketing section and receive digital rights.
“We‘re delighted to have partnered with Aston Villa ahead of the new season,” said Dylan Holman, eToro’s Global Sponsorship Manager. “As a global multi-asset investment platform, we want to open up the financial markets to everyone. We look forward to working with the Club to help bring fans closer to the action along with educating them on investing.”
Putting the Brand on the Field
eToro is known for its sports deals as the broker is running an aggressive brand awareness campaign by sponsoring both major and regional sports teams. Some of the other football teams eToro is sponsoring this game season are AS Monaco, a Romanian football club CFR 1907 Cluj, the oldest Czech football club SK Slavia Prague, and a German football club RB Leipzig.
The broker, which gained popularity with its social trading features, first inked a deal with Aston Villa in 2019, making the latest one its second deal with the British football club.
“We are delighted to have re-signed with eToro, following our previous partnership together,” Aston Villa Chief Commercial Officer, Nicola Ibbetson said.
“The fundamental principle of accessibility is truly aligned with who we are as a Club, and we look forward to working together over the next few years.”
Furthermore, eToro is approaching the public listing of its shares on an American stock exchange with a blank-check acquisition company merger. Recently, it disclosed that its income for Q2 climbed to $291 million as the commissions touched $362 million.