Millennials and Gen Z: How the New Generation Invest?

Known as “Gen Z”, the individuals born between 1996 and 2016, this new generation is a social media savvy generation that spends more time online and uses technology more than any other generation. Gen Z is more interested in the experience itself. This has been apparent in the broad changes to consumption habits and investment practices in favor of products and services that are more beneficial to the present and future as well.

Meanwhile, tech innovation has facilitated the development of apps and services to meet the needs of Gen Z as investors who are looking to have exposure to the digital world that we now live in.

Millennials and Gen Z — A Growing Force in Investing

Todays millennials and Gen Z are more economically powerful than any previous generation. They are earning more, saving more, and investing sooner and at higher rates. Furthermore, this new generation of investors invests their capital in new frontiers and on new platforms, with new priorities.

New age investors are digital natives. As the digitally savvy investor group, they are influential in leading other generations and compelling industries to reexamine their investment service models. The preference for technology-driven interactions has led them to view traditional long investment strategies as bureaucracy. As high-speed technology and instant results become increasingly common, investing by millennials and Gen Z is prone to instant gratification.

The millennial generation invested 31% of their wealth before age 21, compared to 9% of baby boomers and 14% of Gen X. Millennials are not just the largest workforce, but also poised to receive a wealth transfer of tens of trillions of dollars, which is already underway.

Gen Z and Millennials have different investment time frames

A survey revealed that 90% of Gen Zers believe it is crucial to begin saving now for their future, and 80% think it is more important to spend wisely than earn a lot of money. Research from Barclays Smart Investor found that 49% of Gen Z investors only intend to invest for no more than 5 years to make a lump sum of money quickly. While millennials tend to invest in the future, 31% are currently saving for a life milestone, such as buying a house.

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Investing in the Digital Era

Financial freedom has become the main objective for Gen Z in a digital world. According to recent surveys, Gen Z has around $360 billion as disposable income. Around 25% of them buystocksthrough mobile apps, with 59% believe that investing in cryptocurrencies will make them wealthy.

The younger generation has become more comfortable with investing, a practice that is no longer seen as exclusive for market professionals. By virtue of the internets revolution, the new generation can now explore the world of trading only through some clicks on their smartphones. The broader accessibility toonline tradinghas enticed young traders to step in the financial markets and start investing in stocks, commodities, CFDs, Forex and cryptocurrencies.

This can be the direct impact of the prevalence of social media influencers and investment advocates bragging about their crypto investments. Generation Z became keen on seeking easy and quick ways to make money. This pursuit has led them to get exposed to riskier investments.

Crypto assets, including cryptocurrencies and NFTs, gave young investors the chance to make lots of money faster. Thanks to advanced technology and easy access, these markets became handier to young investors compared to earlier generations when trading was a harder process.

Millennials And Gen Z Top Stock Picks

In Q1 2022, the top stocks traded by Millennials and Gen Z remained the same as the previous quarter. Tesla came at the top of the list, followed by Apple, AMC Entertainment, Amazon and finally Microsoft, according to the quarterly report published by Apex.

Thanks to its record deliveries,Teslastock rose 36% in Q4 2021 despite the fact that some of its factories have been running below capacity for several quarters affected by supply chain limitations. In the meantime,Apple sharesmanaged to perform well amid a highly volatile market. Recently published Q2 earnings showed that the giant tech company revenues beat expectations despite lockdowns in China and supply chains constrains. However, the impact is expected to be reflected in the Q3 figures.

Amazon is still quite a pick for younger investors regardless of the recent drawdown. On the other hand, Microsoft shares printed a notable performance supported by better-than-expected earnings.

Nvidia, Disney, GameStop and Meta shares are among the top stock picks for Millennials and Gen Z in 2022, the report revealed.

Investment Trends for Gen Z in 2022


As a result of accelerating fintech developments, the growth of digital money and decentralized investments continue its rapid growth. Despite its risky nature, cryptocurrencies entice the young new generation of investors. When it comes to new investment themes and market trends, Gen Zers are among the major participants. As appetite for traditional investments is decreasing because of outdated approaches or trust issues, young investors have turned to alternative investments including the crypto market. Gen Z members prefer to do their own research rather than relying on insights from traditional financial advisors. CheckHow To Start Investing in Cryptocurrencies.


Surveys show thatNFTsare set to soar as the new generation is fascinated with digital representations of luxurious belongings, which is now enabled by NFTs. In 2021, the NFT transactions exceeded $17 billion, from only $82.5 million in the previous year. NFTs are digital assets created to identify things in a unique way as units of data stored on a blockchain and represent the ownership of real items.

To the Moon We Go!

If anything has price action that resembles a rocket, it is cryptocurrencies. Bitcoin opens at the 30K price level in the year 2021, and peaked all the way up above 60K in just the same year alone.

“Find me something else to beat 100% ROI within the same year and Ill put my money in!” are the words of young adults. Well, the answer lies in another cryptocurrency called Dogecoin, which for the record, is very much driven by Elon Musk marketing rather than real value as Buffet advocated for decades.

Value? What value? Millennials and Gen Z need their wealth to grow fast and furious!

Being digitally savvy and sick of being controlled by the “dinosaurs” in power (yes, were looking at your central banks), there is no surprise in saying that cryptocurrencies are the favorite asset class of the millennials and Gen Z.

What I Use is also What I Invest

Being a tech savvy bunch, millennials also bet on tech stocks with the beliefs that if it is what they use very frequently in their lives, it must be worth high value.

  • 42% Gen Z and millennials are holding fintech stocks

  • 40% of Gen Z and millennials hold IT stocks

  • 38% Gen Z and millennials are holding emerging tech stocks

Therefore, it seems to be pretty simple in the minds of young investors. If Apple products are popular, they invest in Apple while using its products. If the young adults binge a lot on Netflix, they will put their money in Netflix as an investment too.

Granted not every Gen Z and millennials is able to afford a product from Tesla yet, the love of the future possibilities of Tesla‘s technology has maintained it as a favourite among the young investors. Tesla’s founder Elon Musk also has significant influence on Gen Z and millennials. The Twitter acquisition by Elon Musk in April 2022 has also stirred a fair bit of talkability among the community, sending the price of $TWTR from the year low of $32 to $52 in just matter of days.

Twitter, Dogecoin and Elon Musk

The combination of stocks, cryptocurrency and influencer marketing. The lines between investment and lifestyle have blurred. In building wealth and pathway to financial freedom, Gen Z and millennials also attach their personal lifestyle in reflecting their choice of investment. Very much like a personalized piece of t-shirt in shouting ones persona to the world.

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Slow and Steady is NOT GOOD ENOUGH

The boomers spoke very fondly of Warren Buffet, Charlie Munger and value investing. A lot. Those days are gone. The millennials and Gen Z have no time to waste.

Is value investing dead? Not necessarily. Is it reasonably sustainable for the millennials and Gen Z when theyre so young and have relatively small capital when it comes to investment?

It is obvious — value investing is not good enough. Slow and steady is unsexy and it takes the young adults nowhere but remain in status quo at best. This is worsened by the very impatient nature of millennials and Gen Z, who have also labelled Buffet and Munger as “dinosaurs” whenever the old folks wrote opinions against cryptocurrencies.

Gen Z and Millennials Have No Excuse Not to Invest

Living costshave significantly increased over the past couple of years, and it is only likely to become more difficult in the near future, preventing Gen Z and Millennials from achieving financial independence and homeownership. A house that a baby boomer bought for $50,000 is now worth over $1 million. In combination with the high cost of higher education, Gen Zers are unlikely to own a home any time soon. Therefore, they should start making smart, impactful financial moves as soon as possible.

Only Investing Can Unleash the Power of Compound Interest!

Because of todays meager returns, cash deposited in a traditional savings account actually loses money to inflation. Fortunately, compound interest makes it possible for anyone to create wealth, provided they possess the one thing Gen Z has in abundance time.

Assume you invest $1,000 and earn 10% per year for the next 10 years. With simple interest, you would earn $100 a year for 10 years and end up with $2,000 at the end. On the other hand, compound interest allows you to earn interest on interest. Compound interest would make your portfolio worth $2,593.74 after 10 years, or 30% more.

How the Next Generation of Investors are Gamifying Investing

Most professional investors follow an institutionalized pattern when it comes to investing. A majority of their time is spent assessing the risk involved before they pour any money into any asset, and the majority of their investments are long-term. A new generation of investors, however, approaches investing with a much more cavalier approach.

Both Gen-Z and Millennial investors rely on easy-to-use apps to make their investments, forging ahead without paying attention to trends and research. Several new generations of investors have started treating the market like a gaming interface. They tend to take on more risks, diversify their portfolio with other investments to protect their capital as well as find more short-term investment options and loopholes to increase profits.

While this investment approach aligns best with the preferences of the new-gen investors, it also brings in a heap of negatives with it.

“There is no such thing as easy money in investing”

Risk is still the biggest piece of the puzzle. A good investing application should emphasize decision tracking, reward good behavior, and remove biases and impatience that lead to impetuous losses. The best way to ensure a successful investing venture is to understand the assets and the potential risk associated with them. The new generation of investors should keep in mind that investing real money is not a game, it is not supposed to be fun, and it has real consequences.

Social media is the go-to investment resource for Gen Z

Social media has been a source of investment advice for about 60% of Gen Z and millennial investors. The following are the most popular sources of social media content used by Gen Z and millennial investors:

  • YouTube videos (71%)

  • Reddit forums (42%)

  • TikTok videos (36%)

  • Twitter posts (32%)

  • Facebook groups and posts (28%)

  • Instagram posts (27%)

Its not surprising that 18- to 24-year-olds turn to social media for investment information, as they use social media in many aspects of their daily life. Furthermore, social platforms allow investors to interact with a community and consume information more actively than more traditional sources.

Original Article:Millennials and Gen Z: How the New Generation Invest?

Disclaimer:This post is from Aximdaily and it is considered a marketing publication and does not constitute investment advice or research. Its content represents the general views of our editors and does not consider individual readers personal circumstances, investment experience, or current financial situation.

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